Miss America Contestants Sport The Spa Dress® a New Trend in Towel Wear

Miss America Contestants are helping to spread a philanthropic message by Sporting The Spa Dress®, a new trend in towel wear:  $5 of each online purchase of the ‘Get Gorgeous Pink’ SpaDress goes to Breast Cancer Research. Also be sure to catch #UpliftOurGirls campaign manager, Daniella Cracknell, who created The Spa Dress® Friday’s on TalkRadio.NYC’s Follow Me Fridays with Joan and Priya.

During orientation for the Miss America competition, contestants were spotted at the Rosen Hotels & Resorts in Orlando, Fla., in a flurry of pink, now each sporting The Spa Dress® in ‘Get Gorgeous Pink’ as an initiative to share a philanthropic message to #UpliftOurGirls. In addition to being a philanthropic tool in raising funds for breast cancer research, The Spa Dress® was provided to each contestant as a clothing solution to support contestants with expeditious wardrobe changes as each prepares for their Miss America moment.

Miss America airs this Sunday, September 9 on ABC at 9pmET live from Atlantic City’s famed Boardwalk Hall. The Miss America Organization, a 501(c)4 non-profit organization, is the nation’s leading advocate for women’s education and the largest provider of scholarship assistance to young women in the United States, awarding millions of dollars annually in cash awards and in-kind tuition waivers. MAO is comprised of 51 organizations, including all 50 states and the District of Columbia.

As a wardrobe solution, The Spa Dress® is a dress that can be a towel, combining the reliable style of the 80s sundress with the practical comfort of a towel-like wrap into a wardrobe item useful for today’s on-the-go woman. This ‘dress-before-you-dress’ doesn’t drop when you need a towel to stay UP, reducing public displays of wardrobe malfunction by leaving hands free for their beauty routine, as a remedy for ‘towel dropping syndrome’ found prevalent at spas, resorts, and hotels, in particular, opening doors to room service.

Up until now, short towels, bulky robes, and shapeless cover-ups were the only clothing option at a spa near you – that’s not enough wardrobe functionality or feel-good style for what a spa day is meant to do – Lift you UP! Use The Spa Dress® as a slip-on towel or a dress-before-you-dress under your robe or as an alternative to bulky, shapeless wear. Practical for the sauna but versatile as a sundress or skirt on the beach, by the pool or anywhere your spa excursion takes you, at home or away!

$5 of each online purchase at www.TheSpaDress.com goes to breast cancer research as part of an #UpliftOurGirls initiative. Each color aims to reflect a different philanthropic mission.


The Spa Dress LLC is a Florida-based clothing line launched late 2017 in #ThePalmBeaches because of the area’s reputation as the #1 resort destination in the United States and is a small business community partner of Discover The Palm Beaches, The Official Tourism Marketing Corporation for Palm Beach County. For more information, contact: Daniella Cracknell, Brand Ambassador, 917-991-3364 * Travel@TheSpaDress.com

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